Help Me Find a University

Help Me Find a University

Early in the 20th century Albert Einstein said, know where to find the information [you need] and how to use it that’s the secret of success.” Today, in the 21st century, we have access to far more information than Einstein could have ever dreamed possible. Its literally at our fingertips; type a word or string of words into the rectangular box on Google’s search page and up will pop a page with the answers. Or so we hope. Many times after we type in the original question, a second one quickly rises: will the information returned be helpful or will we have to wade through page after page of irrelevant entries

Part of my job at Custom College Visits is to insure that parents and students searching for campus itinerary planning services on Google (and Bing) find us. Recently, while working on this project I found some alarming statistics. Millions of high school students around the world are wasting their precious time: they are going through the college search process virtually lost in cyberspace. Why else would “Help me find auniversity” be entered into the Google search box 277 million times each month. The desperate plea “Help me find a college” is queried an additional 155 million times per month. In comparison, “SAT” is searched a measly 30,400,000 times per month.

Better results are the product of better search terms. Before you start your next online search ask yourself:

  • What interests you?
  • Are you then using a search engine to help find colleges that coincide with these interests?
  • What research have you done on colleges you are familiar with?
  • Have you read any of the brochures that came in the mail?
  • Have you looked at their websites for ideas and information?

Your goal is not to accrue the highest number of search results, but to pinpoint information that is relevant to your specific interests. The ideal search would be for Google to return relevant information on the first or second page.

To learn more about online search, check out these resources:

Parents, please forward this information to your teens. And feel free to let us know what you think or what great search tips you can share.

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