Social Media is Here to Stay and Part of the Admission Process

Colleges are Reaching Out to Students on Social Media


Does you high school or college student have a LinkedIn profile page? How about an Instagram or Twitter account? Are they using these accounts and pages to promote themselves, their work, their art and/or other positive activities  to colleges and employers?

Social media has changed everything.

From how we communicate, keep in touch, shop and even find a job. Today, social media is an integral part of college planning. Many college admissions officers and scholarship committees routinely review college applicants social media postings. More and more colleges are relying less on test scores and grades. Instead, these colleges use a more holistic approach to evaluate a student’s abilities, values, and character. Whether for college admission or employment a students’ social media footprint is in many cases something that has to be reviewed and checked off.

In many cases it’s not as simple as a college or university looking to catch your student doing the wrong thing? Each institution and employer has its’ own social media policy. Some colleges may take a casual glance at a Facebook page. Other colleges harvest numerous data points to predict retention rates and future success. So should a student to do? With the current state of social media training, most college planners advise an avoidance approach that causes many students to shy away from social media or even shut it down entirely.

Shutting Down Students Social Media Accounts?

Shutting down and staying away from social media is not an effective approach.  We met Alan Katzman, CEO of Social Assurity over four years ago. We knew that Alan’s company was transforming how high school and college students engaged in social media to gain entry to college and ultimately land a job.

After reviewing Social Assurity’s courseware we decided that it would be a great addition to our services.

Social Assurity’s courseware contains 4-6 hours of comprehensive educational materials with step by step instruction on how to build compelling digital portfolios and developing effective social networking techniques. Students are encouraged to build their public social media profiles and apply new engagement skills as they work their way through the courseware.

More Information

Please click on this link to find out more or purchase the courseware.

If you have specific questions, are a college counselor who would like further information or are interested in our other services please contact me directly at